The Hauld identity, in one sheet.
One mark, four corner brackets implying a camera viewfinder, with a single anchor square in the top-left. Geist Sans for typography. Cream, ink, and a restrained accent palette where each color carries a single job.
The mark, three ways.
Horizontal lockup, mark only, and the wordmark on its own. Used depending on context, never modified.
Eight ways the mark shows up.
Built in code with the real Wordmark and Geist type — no AI hallucinations, no fake glyphs. Each mockup uses the production tokens from globals.css.
One real output.
Generated through the exact pipeline (Gemini 2.5 Flash Image → Real-ESRGAN) every paying user runs. The watermark on the bottom-right is the only Hauld element added in post.
The original brief, visualised.
An AI exploration that informed the system. Body type on this board is mockup-text rendered by Gemini and intentionally illegible — the production board is built in code.
