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The Hauld
identity.

One mark, one grotesque, one green. The mark is a haul the way it opens on the page: one open panel followed by four slivers, five photos of one design.

Logo and mark.

Logo on anthraciteBone wordmark, green mark. The default.
Logo on light groundsAnthracite wordmark, same green mark.
Mark aloneFor avatars and small sizes. The favicon keeps the panel and two slivers.
Logo for dark grounds (SVG)Logo for light grounds (SVG)Logo on white (PNG)Mark (SVG)

Color.

Seamless#1F1F1EThe studio ground, behind everything
Stage#2A2A28Panels and forms
Bone#EDEBE6Text and primary buttons
Grey card#9A9893Secondary text
Safelight#44C792The accent, used sparingly

Type.

Funnel Display ExtraBold, for headlines

One design in. Five photos out.

Funnel Display SemiBold, for titles

Seven scenes, five kept

Funnel Sans, for text

Each haul renders seven scenes, scores them for detail and contrast, and keeps the best five. The five photos get the same grade so they read as one shoot.

Funnel Display and Funnel Sans, by The Funnel Project Authors (Dicotype), are published under the SIL Open Font License.

Share image.

The card shown when a Hauld link is shared. The photos are one real haul: a tote bag rendered five times from a single flat design.

Hauld share image: One design in. Five photos out.

Press kit and high-resolution files on request: [email protected]