What you get
- Free tier limited, full library is Premium ($14/month)
- PSD templates that need Photoshop + manual edit
- Same templates across millions of users
- Mockup library is a Freepik side product
Freepik gives you free mockup PSDs but the quality ones are gated behind Premium ($14/month), and every Freepik user has access to the same templates. Hauld renders each photo from scratch — yours alone.
Try Hauld freeFreepik has a huge library, but you need Premium for anything decent and Photoshop to use it. Hauld trades library breadth for a faster, more unique-output workflow at one-time pricing.
Freepik is a stock library first, and mockups are one shelf inside it. That shelf is huge, and some of it is genuinely free. But the polished mockups tend to sit behind Premium, and most of them arrive as PSD templates: you open Photoshop, drop your artwork into a smart object, and export. It works, but the underlying photo is a stock scene that every other Premium subscriber can pull too.
Hauld works the other way around. There's no library to browse and no template to fill. You upload one design and the AI renders the product from scratch in a lifestyle scene, then keeps the best 5 of a batch at 2048px. The cost is breadth: Freepik has far more raw assets. The upside is that your photos aren't a template anyone else can reuse, and you never open Photoshop.
On Freepik, a decent mockup usually means an active Premium plan (around $14/month) plus Photoshop and the manual smart-object work per image. Skip a month and the good stuff locks again.
Hauld is one-time. The Try pack is $7 for 15 photos; the $19 pack covers 50, enough for a full Etsy refresh. Credits stack and never expire, so there's nothing to cancel and nothing that lapses.
The switch itself is short. Export your design as a PNG, JPG, or SVG, the same file you'd feed a Freepik smart object. Upload it, pick your product (or Mix mode for five different ones), and get a free watermarked preview before you pay a cent. A batch takes about 60 seconds. You keep full commercial rights, and you can regenerate any single photo free, up to 5 per haul.
If your day-to-day is vector graphics, icons, backgrounds, and PSD source files, Freepik is the stronger tool and Hauld doesn't replace it. Hauld is a product-photo engine, not an asset library.
Keep Freepik too if you need mockup categories Hauld doesn't render (Hauld covers focused product types including mugs, apparel, candles, canvas prints, stickers, posters, and phone cases), if you specifically need flat or on-white catalog shots rather than lifestyle scenes, or if you're already deep in a Photoshop workflow and want pixel-exact manual control over placement.
Plenty of sellers run both: Freepik for the artwork, Hauld for the listing photos. Since Hauld is one-time, adding it doesn't mean dropping anything you already pay for.
Yes — Hauld is one-time so there's nothing to cancel. Use Freepik for vector graphics, Hauld for product photos.
Buyers will, too — and that's the point. Etsy SEO rewards listings that don't look like everyone else's.
Mug, hoodie, tumbler, tote, sticker, poster, phone case, t-shirt, sweatshirt, candle, and canvas print. Mix mode renders 5 different products in one batch.